How to avoid the pitfalls of Gillette's 'woke' commercial | Ad Age
The Economist on Twitter: "What is "woke" advertising? https://t.co/JgWsoL7MXp https://t.co/1ThyN5h2pb" / Twitter
Grooming Brands Are Waging War Over Masculinity | GQ
Stick to selling razors, Gillette, and leave men alone – Boston Herald
The year woke broke: a brief history of a contested word - New Statesman
Gillette #MeToo ad: Does being 'woke' pay off? | DW News - YouTube
What Gillette's Controversial Ad Teaches Marketers About “Woke Advertising”
Woke: A Guide to Social Justice: McGrath, Titania: 9781472130846: Amazon.com: Books
P&G Challenges Men to Shave Their 'Toxic Masculinity' in Gillette Ad - WSJ
Where 'woke' came from and why marketers should think twice before jumping on the social activism bandwagon
Gillette is woke now? When brands try to keep up with the times
Procter & Gamble's Gillette ad: What it says about the trend in 'woke' advertising | CNN Business
Gillette's 'The Best Men Can Be' campaign stirs up strong feelings of the wrong sort | Creative Moment
Woke washing? How brands like Gillette turn profits by creating a conscience | Advertising | The Guardian
Woke' Culture Has Been Fighting Injustice Since Early 1900s - Bloomberg
/arc-anglerfish-arc2-prod-pmn.s3.amazonaws.com/public/32YKFMFFMBEWJE3PO3DDURYJIY.jpg "If you think what Gillette is doing is new, you haven't been paying attention | Elizabeth Wellington")
If you think what Gillette is doing is new, you haven't been paying attention | Elizabeth Wellington
Post Gillette: other brands are better at matching practice with talk, but don't get the publicity
Woke washing? How brands like Gillette turn profits by creating a conscience | Advertising | The Guardian
Razor burn: Gillette ad stirs online uproar | AP News
Gillette is woke now? When brands try to keep up with the times
Gillette's 'We believe: the best men can be' razors commercial takes on toxic masculinity - YouTube
Gillette - Gillette updated their profile picture. | Gillette,Hair Removal Products (product),Skin & Body Care,Beauty,Fashion & Style
