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Social media reviewing channels: the role of channel interactivity and vloggers' self-disclosure in consumers' parasocial interaction | Emerald Insight
Social media reviewing channels: the role of channel interactivity and vloggers' self-disclosure in consumers' parasocial interaction | Emerald Insight

Using social learning theory in examining YouTube viewers' desire to imitate travel vloggers | Emerald Insight
Using social learning theory in examining YouTube viewers' desire to imitate travel vloggers | Emerald Insight

Impact of Vlog Marketing on Consumer Travel Intent and Consumer Purchase Intent With the Moderating Role of Destination Image an
Impact of Vlog Marketing on Consumer Travel Intent and Consumer Purchase Intent With the Moderating Role of Destination Image an

PDF) YouTube Vloggers as Brand Influencers on Consumer Purchase Behaviour
PDF) YouTube Vloggers as Brand Influencers on Consumer Purchase Behaviour

How fashion and makeup brands use beauty gurus and vloggers on YouTube to increase brand awareness | IT382 - Digital Marketing
How fashion and makeup brands use beauty gurus and vloggers on YouTube to increase brand awareness | IT382 - Digital Marketing

Full article: Luxury brands and social media: drivers and outcomes of consumer engagement on Instagram
Full article: Luxury brands and social media: drivers and outcomes of consumer engagement on Instagram

PDF) EXAMINING THE INFLUENCE OF THE YOUTUBE CELEBRITY ON LUXURY BRAND MANAGEMENT: A PARASOCIAL INTERACTION APPROACH
PDF) EXAMINING THE INFLUENCE OF THE YOUTUBE CELEBRITY ON LUXURY BRAND MANAGEMENT: A PARASOCIAL INTERACTION APPROACH

Frontiers | The study on the impact of short video tourism Vloggers at social media platform on online sharing intention
Frontiers | The study on the impact of short video tourism Vloggers at social media platform on online sharing intention

JTAER | Free Full-Text | The Common Values of Social Media Marketing and Luxury Brands. The Millennials and Generation Z Perspective
JTAER | Free Full-Text | The Common Values of Social Media Marketing and Luxury Brands. The Millennials and Generation Z Perspective

YouTube vloggers' influence on consumer luxury brand perceptions and intentions - ScienceDirect
YouTube vloggers' influence on consumer luxury brand perceptions and intentions - ScienceDirect

Frontiers | Vlogger's persuasive strategy and consumers' purchase intention: The dual mediating role of para-social interactions and perceived value
Frontiers | Vlogger's persuasive strategy and consumers' purchase intention: The dual mediating role of para-social interactions and perceived value

You follow fitness influencers on YouTube. But do you actually exercise? How parasocial relationships, and watching fitness influencers, relate to intentions to exercise - ScienceDirect
You follow fitness influencers on YouTube. But do you actually exercise? How parasocial relationships, and watching fitness influencers, relate to intentions to exercise - ScienceDirect

PDF] YouTube Vloggers as Brand Influencers on Consumer Purchase Behaviour | Semantic Scholar
PDF] YouTube Vloggers as Brand Influencers on Consumer Purchase Behaviour | Semantic Scholar

PDF] YouTube Vloggers as Brand Influencers on Consumer Purchase Behaviour | Semantic Scholar
PDF] YouTube Vloggers as Brand Influencers on Consumer Purchase Behaviour | Semantic Scholar

Does a Video Blog Positively Influence Consumers' Travel Decision Planning?
Does a Video Blog Positively Influence Consumers' Travel Decision Planning?

Impact of Vlog Marketing on Consumer Travel Intent and Consumer Purchase Intent With the Moderating Role of Destination Image an
Impact of Vlog Marketing on Consumer Travel Intent and Consumer Purchase Intent With the Moderating Role of Destination Image an

Full article: Celebrity vs. Influencer endorsements in advertising: the role of identification, credibility, and Product-Endorser fit
Full article: Celebrity vs. Influencer endorsements in advertising: the role of identification, credibility, and Product-Endorser fit

Sustainability | Free Full-Text | The YouTube Marketing Communication Effect on Cognitive, Affective and Behavioural Attitudes among Generation Z Consumers
Sustainability | Free Full-Text | The YouTube Marketing Communication Effect on Cognitive, Affective and Behavioural Attitudes among Generation Z Consumers

Frontiers | Disclosing Influencer Marketing on YouTube to Children: The Moderating Role of Para-Social Relationship
Frontiers | Disclosing Influencer Marketing on YouTube to Children: The Moderating Role of Para-Social Relationship

YouTube vloggers' influence on consumer luxury brand perceptions and intentions - ScienceDirect
YouTube vloggers' influence on consumer luxury brand perceptions and intentions - ScienceDirect

PDF] YouTube Vloggers as Brand Influencers on Consumer Purchase Behaviour | Semantic Scholar
PDF] YouTube Vloggers as Brand Influencers on Consumer Purchase Behaviour | Semantic Scholar

Sustainability | Free Full-Text | Impact of Social Media Influencers on Customer Engagement and Purchase Intention: A Meta-Analysis
Sustainability | Free Full-Text | Impact of Social Media Influencers on Customer Engagement and Purchase Intention: A Meta-Analysis

PDF] YouTube Vloggers as Brand Influencers on Consumer Purchase Behaviour | Semantic Scholar
PDF] YouTube Vloggers as Brand Influencers on Consumer Purchase Behaviour | Semantic Scholar

PDF) Analyzing Online Shopping Behavior from the Perspective of Youtube: Do Vlog Content and Vlogger Characteristics Matter | Huseyin Ekizler - Academia.edu
PDF) Analyzing Online Shopping Behavior from the Perspective of Youtube: Do Vlog Content and Vlogger Characteristics Matter | Huseyin Ekizler - Academia.edu

PDF] YouTube Vloggers as Brand Influencers on Consumer Purchase Behaviour | Semantic Scholar
PDF] YouTube Vloggers as Brand Influencers on Consumer Purchase Behaviour | Semantic Scholar

Sustainability | Free Full-Text | How Instagram Influencers Affect the Value Perception of Thai Millennial Followers and Purchasing Intention of Luxury Fashion for Sustainable Marketing
Sustainability | Free Full-Text | How Instagram Influencers Affect the Value Perception of Thai Millennial Followers and Purchasing Intention of Luxury Fashion for Sustainable Marketing

PDF) Effects of fashion vlogger attributes on product attitude and content sharing
PDF) Effects of fashion vlogger attributes on product attitude and content sharing

Social media influencer marketing: A systematic review, integrative framework and future research agenda - Vrontis - 2021 - International Journal of Consumer Studies - Wiley Online Library
Social media influencer marketing: A systematic review, integrative framework and future research agenda - Vrontis - 2021 - International Journal of Consumer Studies - Wiley Online Library